This research study explores how Texans feel about change and identity. The report finds that despite different views, Texans share strong common values and a unique Texas DNA that includes love of freedom, equality, and seeing Texas as home for everyone. Seven different groups of Texans were identified, but all share core values that can help bring the state together.
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Seven distinct groups of Texans identified based on their views of change and Texas identity
Texans share a common DNA including love of freedom, equality, and Texas as home for anyone
Many Texans across all backgrounds worry about being left behind in rapid changes
Political divisions exist but don't define Texas the way they do nationally
Shared Texas identity and values create opportunities for unity despite differences
The study surveyed diverse Texans across demographics, geography, and political views
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